Local SEO Checklist 2023 – Improve Your Local Search Rankings


A simple checklist to

The Local SEO Checklist is an informational resource built to help you optimize your local business & website to rank when consumers are searching. A good starting point would be learning about what is local seo or explore some of our free tools to accelerate your optimization progress.

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Whether you’re just starting out or are an expert, we hope that our helpful guides and resources will be useful in your local search journey 🚀

On-Page SEO Elements

Optimize title tags

Your title tags need to be concise with keywords you want to rank for.

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Structure your URLs

Clean and simple URLs are more SEO-friendly.

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Optimize your images

Heavy images can make your site slow-to-load.

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optimize your navigation menu

Items on your navigation menu should be made indexable.

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feature complete location data

Have a Contact Us page featuring the NAP of all your business locations.

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Use structured data markup

Adding schema markup to your website improves SEO.

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Pay Attention To XML Sitemap

XML sitemaps make it easier for Google to find your site’s pages & also improve SEO.

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Setup 301 Redirects

Use 301 redirects to point traffic to new URLs or domains.

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All Things Google

Provide accurate data on your Google listing

A detailed GMB listing can help users pick your business over competitors.

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Select Business Categories Carefully

Pick the right main & additional categories to rank for more search keywords.

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Setup Google Webmasters

Webmasters will help keep track of your site’s search performance.

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Setup Google Analytics

Google Analytics can help you analyze your website’s data better.

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Develop a mobile-friendly website

Google’s algorithm ranks mobile-first sites higher.

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Top Business Directories

Create/Claim Bing Listing

Getting listed on Bing can help you earn more leads for your business.

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Get On Social Platforms

Identify the platforms where your customers are and make your business visible.

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Create/Claim Yelp listing

Yelp is one of the most popular sites for business discovery and reviews.

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Create/Claim listings on other directories

Ensure presence on all directories to increase your chances of being found.

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Build Citations

Submit citations to top 50 sites

Get featured on the top citation sites for more referral traffic.

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Check competitors citations

Find where your competitors are and get on those sites as well.

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Customer Reviews & Testimonials

Monitor and respond to reviews regularly

Replying to reviews can help you build a relationship with your customers.

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Add recognizable testimonials

Display reviews from existing local customers to improve your business’ credibility.

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Look to generate more reviews

Getting more positive reviews can improve your overall rating and attract more customers.

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Website Content & Backlinking

Remove duplicate content

Check your website for duplicate content.

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Build quality backlinks

Work towards acquiring backlinks on sites with high domain authority.

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