Local SEO Checklist 2023 – Improve Your Local Search Rankings


A simple checklist to boost your Local SEO

The Local SEO Checklist is an informational resource built to help you optimize your local business & website to rank when consumers are searching. A good starting point would be learning about what is local seo or explore some of our free tools to accelerate your optimization progress.

Whether you’re just starting out or are an expert, we hope that our helpful guides and resources will be useful in your local search journey 🚀

On-Page SEO Elements

Optimize title tags

Your title tags need to be concise with keywords you want to rank for.

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Structure your URLs

Clean and simple URLs are more SEO-friendly.

Hear's How
Optimize your images

Heavy images can make your site slow-to-load.

Read More
optimize your navigation menu

Items on your navigation menu should be made indexable.

feature complete location data

Have a Contact Us page featuring the NAP of all your business locations.

Learn why
Use structured data markup

Adding schema markup to your website improves SEO.

Learn more
Pay Attention To XML Sitemap

XML sitemaps make it easier for Google to find your site’s pages & also improve SEO.

Know Why
Setup 301 Redirects

Use 301 redirects to point traffic to new URLs or domains.

Learn How

All Things Google

Provide accurate data on your Google listing

A detailed GMB listing can help users pick your business over competitors.

Select Business Categories Carefully

Pick the right main & additional categories to rank for more search keywords.

Know More
Setup Google Webmasters

Webmasters will help keep track of your site’s search performance.

Read More
Setup Google Analytics

Google Analytics can help you analyze your website’s data better.

Do It Here
Develop a mobile-friendly website

Google’s algorithm ranks mobile-first sites higher.

Know How

Top Business Directories

Create/Claim Bing Listing

Getting listed on Bing can help you earn more leads for your business.

Here's How
Get On Social Platforms

Identify the platforms where your customers are and make your business visible.

Learn Why
Create/Claim Yelp listing

Yelp is one of the most popular sites for business discovery and reviews.

learn How
Create/Claim listings on other directories

Ensure presence on all directories to increase your chances of being found.

Here's Why

Build Citations

Submit citations to top 50 sites

Get featured on the top citation sites for more referral traffic.

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Check competitors citations

Find where your competitors are and get on those sites as well.

Check here

Customer Reviews & Testimonials

Monitor and respond to reviews regularly

Replying to reviews can help you build a relationship with your customers.

Here's why
Add recognizable testimonials

Display reviews from existing local customers to improve your business’ credibility.

Learn why
Look to generate more reviews

Getting more positive reviews can improve your overall rating and attract more customers.

Here’s how

Website Content & Backlinking

Remove duplicate content

Check your website for duplicate content.

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Build quality backlinks

Work towards acquiring backlinks on sites with high domain authority.

Learn More