Create & claim Bing listing

Improving local SEO means understanding consumer behavior, and while Google takes the lion’s share of searches, Bing is still responsible for a good chunk of your customers’ enquiries. Give your presence there real attention.

Bing — the search engine and its audience

Bing is one of the world’s largest search engines, and Microsoft claims a meaningful share of Americans use it as their primary search engine — it also powers search across Microsoft’s ecosystem and feeds results to voice assistants. Creating or claiming your listing on Bing Places, which works much like Google Business Profile, taps that audience directly. It also adds another authoritative mention of your business on the web, boosting your overall local SEO.

How to create or claim your Bing listing

1. Go to Bing Places for Business and sign in with a Microsoft account.
2. Search for your business — if it already exists, claim it; if not, add it new. Bing also offers importing your verified Google Business Profile, which is the fastest route and keeps data consistent.
3. Complete the profile: NAP exactly as it appears on your website and Google listing, categories, hours, photos, and website link.
4. Verify the listing (typically by phone, email, or postcard) and keep it updated alongside your other profiles.