LOCAL SEO CHECKLIST — FIELD GUIDE EDITION LOCAL SEARCH · LISTINGS · REVIEWS · AI DISCOVERY
Local SEO Checklist
A JOURNAL OF LOCAL SEARCH MAINTAINED & FREE SINCE 2014
04BUILD CITATIONS

Submit citations to top 50 sites

When did you last see someone open a telephone book? Search and discovery happens on the internet now — customers ask Siri or Google Assistant, or type “plumber near me”. To be found through search, voice, and mobile, your local SEO has to be strong, and one of the most important local ranking factors is structured citations from multiple credible sources.

Listing your business on reputed directories establishes your NAP (name, address, phone number) across the web. Keep the NAP uniform on every mention of your business, feature complete location data, and wherever a directory lets you add details beyond the basics, do it — it improves credibility and brings in customers.

The top 50 citation sites

Google Business Profile, Yelp, Facebook, Apple Maps (Apple Business Connect), Bing Places, Yahoo Local, Where To?, CitySquares, MerchantCircle, Chamber of Commerce, EZlocal, Judy’s Book, Manta, Tupalo, Brownbook, Hotfrog, iBegin, eLocal, Local469, Wherezit, Express Business Directory, USCity, Enroll Business, eBusinessPages, YelloYello, JoomLocal, HubBiz, ZoomLocal Search, SpeedyLocal, BizSheet, Yalwa, GetFave, Cataloxy, Foursquare, YellowBot, Kudzu, LocalStack, Cylex, Top Rated Local, Yasabe, ShowMeLocal, N49, Garage Commerce, Storeboard, Univision, Opendi, Aldia, Mundo Hispanico, Statesman, and Chron.

Directory landscapes shift over time — before submitting, sanity-check that each directory is still live and relevant to your region and industry.

Managing the workload

Every directory asks for slightly different details and runs its own verification procedure, so listing on all of them manually is cumbersome. Automated listings management tools can create, manage, and sync your business information across directories from a single dashboard — worth considering for multi-location businesses especially.

The day isn’t far when every household’s AI assistant handles booking servicemen and food delivery. Your goal is to make sure the right people — and the bots acting for them — can find you.