Do you remember how the head or prefect of a segment of students was picked back in school? It was usually based on the number of awards or accolades the candidates had received. The student with the highest volume of credible certificates to his name would be given the title. Sound familiar? The manner in […]

When was the last time you came across someone opening up an old telephone book to look for a product or a service? The go-to mode for search and discovery has become the internet. Your customers pick up their mobile phones and simply ask Siri or Google Assistant to find the right solution for their […]