WHAT IS CALL TRACKING?
Call Tracking is the process of using a special number to track the telephonic impact of the marketing effort on lead generation and ultimately, sales. It tracks the information you need about the calls made to your business including the number of calls, length of each call, location of the caller and time.
It can also be used to record the conversations in order to assess and improve the conversion rate of each potential customer. With this data, you can identify the optimum length of a call which leads to conversion, the most frequent calling time, and even the common locations from which calls are made. The call tracking number used can be toll free numbers or local numbers depending on the requirements of the business in question.
Common Features with Call Tracking:
- SMS enable
- Voice Mail Transcription
- Missed Call Notifications
- Conferencing
- Exporting Reports
- Google Analytics Integration
- IVR features
- API
- Unified Communication
When deciding which service provider to choose, first, you need to know what exactly you need and what you don’t. Once you determine that, find the provider that offers the best services for you at the right price.
Service Providers
This tool offers a holistic approach to reports for businesses operating on an extensive marketing platform. They offer flexible pricing plans (starting with a free starter plan!) and easy integration with hubspot, pardot, sfdc,etc.
CallRail offers simple software that is easy to understand and implement. It can be used to track leads and create conversions. It offers quick response support for its customers and great in-house expertise for any problems faced by them. They have a fixed 30$ monthly plan with additional fees after their limit.
It has technology which can be used as a diagnostic tool for problems concerning the business and how to address them by offering unique solutions to improve overall performance.
Twilio offers the best self-hosted platform to create a variety of functions including call tracking. It can be used on the browser or as an iphone or android application. With their simple interface, anyone can build applications to address their individual business needs. They offer their services with a postpaid payment plan.
They offer call tracking solutions to track the performance of marketing campaigns as well as tools to manage calls, salvage mishandled calls, and maintain a long term relationship with prospects and customers.
A Quick Overview:
| Features | CallTrackingMetrics | CallRail | Call Source | Twilio | WhosCalling |
| Toll Free Numbers | Yes | Yes | Yes | Yes | Yes |
| Local Numbers | Yes | Yes | Yes | Yes | Yes |
| Call Recording | Yes | Yes | Yes | Yes | Yes |
| SMS Enable | Yes | Yes | No | Yes | No |
| Google Analytics Integration | Yes | Yes | No | Yes | Yes |
| Port Existing No | Only US & Canada | Yes | Yes | No | No |
| IVR Features | Yes | Yes | Yes | Yes | Yes |
| Conferencing | No | No | No | Yes | No |
| API | Yes | Yes | Yes | Yes | Yes |
| Export Report | Yes | No | No | Yes | Yes |
| Unified Communication | No | No | No | Yes | No |
| Voice Mail Trascription | No | Yes | No | Yes | No |
| Countries Supported | Over 30 countries | US & Canada | US | US | US & Canada |
| Other Integration | No | Google Analytics/Adwords/ Salesforce/ Wordpress | No | No | No |