30 simple steps your business can take to boost local SEO

Optimize your navigation menu

Items on your navigation menu should be made indexable.

Here's why

Have consistent NAP details

Business Name, Address & Phone number need to be uniform across the internet.

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Feature complete location data

Have a Contact Us page featuring the NAP of all your business locations.

Learn why

Use structured data markup

Adding schema markup to your website improves SEO.


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Pay attention to XML Sitemap

XML sitemaps make it easier for Google to find your site’s pages & also improve SEO.

Know why

Setup 301 Redirects

Use 301 redirects to point traffic to new URLs or domains.

Learn how

Create/Claim your Google My Business listing

Getting listed on Google will feature your business in Google’s knowledge panel.

Here's how

Provide accurate data on your Google listing

A detailed GMB listing can help users pick your business over competitors.

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Select business categories carefully

Pick the right main & additional categories to rank for more search keywords.

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Setup Google Webmasters

Webmasters will help keep track of your site’s search performance.

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Setup Google Analytics

Google Analytics can help you analyze your website’s data better.

Do it here

Develop a mobile-friendly website

Google’s algorithm ranks mobile-first sites higher.

Know how

Create/Claim Bing listing

Getting listed on Bing can help you earn more leads for your business.

Here's how

Create/Claim Yelp listing

Yelp is one of the most popular sites for business discovery and reviews.

Learn how

Create/Claim listings on other directories

Ensure presence on all directories to increase your chances of being found.

Here's why

Check listings on all major directories

Detect and resolve inconsistencies in your listings on all directories.

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Get on niche-specific directories

Get listed on industry-specific directories to be found by more prospective customers.

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Get on social platforms

Identify the platforms where your customers are and make your business visible.

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Submit citations to top 50 sites

Get featured on the top citation sites for more referral traffic.

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Check competitors citations

Find where your competitors are and get on those sites as well.

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Remove duplicate citations

Duplicate citations can push your rankings down due to inconsistencies in data.

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Monitor and respond to reviews regularly

Replying to reviews can help you build a relationship with your customers.

Here's why

Look to generate more reviews

Getting more positive reviews can improve your overall rating and attract more customers.

Here’s how

Add recognizable testimonials

Display reviews from existing local customers to improve your business’ credibility.

Learn why

Remove duplicate content

Check your website for duplicate content.


Know why

Get Voice Ready

Upload content that is conversational and can help your rankings on Voice Search.

Take the Test

Build quality backlinks

Work towards acquiring backlinks on sites with high domain authority.

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